Circular

The AI-native operating system for resale

circular-resale.com1/9

FROM FIRST CUSTOMER TO
$4.3M GMV IN 20 MONTHS

$0.0M

GMV PROCESSED (SINCE JAN '25)

0

ORGANIZATIONS ONBOARDED

0+

COUNTRIES

All growth organic. No paid acquisition, no institutional capital.

2/9

THE PROBLEM

EVERY RESALE
ITEM IS UNIQUE

Without Circular

23 hrs/week

200 items × 7 min each, by hand

With Circular

1.5 hrs/week

Snap a photo. AI does the rest.

21+ hours back

every week, before a single item is even sold.

You didn't open a store to do data entry.

3/9

THE PRODUCT

ONE PHOTO.
AI DOES THE REST.

Circular is AI-powered inventory management for resale.

Snap a photo. AI detects category, brand, size, color, condition, and suggests a price.

Works across all categories — not just fashion.
Stores reduce admin time by 70-90%

AI-powered listingsAI pricingConsignment trackingAutomated payoutsSeller self-servicePOS integrationsShopify syncReal-time analyticsBranded resale

Photo → AI classifies category & brand → ML model prices it → print label for POS → syncs to Shopify → optimized for Google & ChatGPT. 10 seconds. Sell everywhere.

4/9

TRACTION

ALL OF THIS ON
NO INSTITUTIONAL CAPITAL

OCT '24Start building
JAN '25First customer on MVP
MAR '25Multi-tenant live. Fretex live.
AUG '258 pilot customers
OCT '25Global launch
NOV '25First brand partner
JAN '26100+ orgs onboarded
FEB '26Public sector pilot
MAR '26150 orgs onboarded
AUG '262026 GMV passes all of 2025

PAID PILOTS

Two live pilots into national networks

Municipality pilot

4 government-run stores. Multi-category resale at scale. $30K funded.

Full rollout potential: municipalities nationwide

Gjenbruksnettverket

Norway's largest non-profit resale network. 130 stores. All categories.

Full rollout potential: all 130 stores

BRAND PILOTS

Northern Playgroundlive
Dale of Norwayconfirmed
New Movementsconfirmed
David-Andersenconfirmed
5/9

THE MARKET

$317B+ MARKET.
NO DOMINANT SOFTWARE.

TAM

$317B+

Global resale by 2027

McKinsey & BoF, 2025

SAM

$1.5B

Software opportunity

500K+ stores worldwide

SOM

5,000

Stores in reach

Our 3-5 year target

WHY NOW

REGULATION

EU EPR makes brands legally responsible for product end-of-life.

NO INCUMBENT

No dominant SaaS for offline resale. The real competitor is pen and paper.

AI

Computer vision + LLMs finally make processing unique items economically viable.

6/9

THE MODEL

WE GROW
WHEN STORES GROW

Free to start

No sales cycle. Stores start immediately.

FREE

Pay as you grow

A share of GMV as stores scale. Fully aligned incentives.

% OF GMV

No setup cost. No contracts. $4.3M GMV processed in 20 months.

7/9

THE VISION

NOW

We've built the AI-native operating system for resale.

We already have the stores. We already have the inventory.

NEXT

A global marketplace
for quality-assured
secondhand

Hundreds of thousands of verified products. One curated marketplace. The marketplace is where this becomes a billion-dollar business.

THE FLYWHEEL

More stores → more inventory → marketplace → more sales → more stores.

THE MOAT

Every transaction makes the AI smarter. Every store is supply no one else has. The data compounds.

8/9
Camilla and Einar

THE TEAM

BUILT BY RESELLERS,
FOR RESELLERS

We built and scaled Cirkulær to €2M revenue in 2 years (Innovation of the Year '24, Brand of the Year '25), and hit the same ceiling every resale operator hits. So we built the software we wished existed.

EMMA SKATTUM

CEO / Co-founder

Ex-founder, marketplace startup. NTNU School of Entrepreneurship.

EINAR MICHAELSEN

Chairman / Co-founder

AI-native serial founder. Chairman of Cirkulær.
Ex Head of AI & Emerging Tech at KPMG.

KETAN VIJAYVARGIYA

CTO (Fractional)

Ex Head of Engineering at an agentic AI scaleup.

CAMILLA NOVIK WOJE

Co-founder / Board Member

Serial founder. Previous CEO Cirkulær. Ex EY & Sprint Consulting.
E24 Top 10 Leadership Talent.

BÅRD MYRSTAD

Board Member / Advisor

Exited serial founder. Experienced CEO and board professional.

ABHISHEK SHARMA

Software Engineer

9/9